Posted June 7th, 2009 by Ernest
Contextualization is the active work of translating the gospel into a culture that doesn’t have an indigenous expression of Christianity. The problem is that we all seem to be “contextualizing” for a culture that we don’t live in. We all look alike because we were all mentored by the same six guys (John, Rick, Mark, [...]
Tags: contextualization
Posted March 14th, 2008 by Ernest
They say that Coca-Cola is the world’s most recognizable brand. No matter where you go in the world, chances are that you can get the familiar caramel-colored fizzy drink. Coke is everywhere.
Coke doesn’t taste the same in every country, though. They adjust the flavor based on local tastes. In Europe, the cola is less sweet [...]
Tags: Coke, contextualization, gospel, reintroduction