It’s time for another installment of the Communication, Misunderstood tour, where I offer completely unsolicited advice to missions organizations about their communication strategies. I first stumbled upon the Ask A Missionary site while I was researching, well, questions people ask of missionaries. I was curious if anyone had compiled a sort of “frequently asked questions” for missionaries. It turns out, [...]

In my last few posts, I offered an outsider’s perspective on Youth With A Missions’s communication efforts and strategy. I want to reiterate that my efforts were totally unsolicited, but sincere. I’m only here to help. YWAM has been very gracious in their interaction and response, and I would love to help them however I’m able. In wrapping up my [...]

YWAMer Bill Hutchison has produced YWAM’s current podcast since early this year. He does a tremendous job of mixing news from the field, needs, and opportunities while keeping things upbeat. It’s really great to listen to– mmmmkif you want to know more about YWAM. I’d love to see more general evangelism training included (if only YWAM knew where to find [...]

SOCIAL MEDIA Some of the most powerful communication tools out there are the social media. Twitter, Facebook, and blogging platforms allow for more than just spreading information; they open up opportunities for interaction with both friends, and strangers. You’d be surprised how few missions agencies make use of social media. YWAM, on the other hand, has a significant presence in [...]

YWAM.ORG When it comes to communication in the missions world, web presence is everything. Monthly newsletters and bi-annual visits aren’t enough anymore. In order to feel connected to your ministry, supporters want to know what’s happening now. And not just the good things, either– they want to know the good, the bad, the mundane (see Twitter). The YWAM website is [...]