Reintroductions
Posted March 14th, 2008 by ErnestThey say that Coca-Cola is the world’s most recognizable brand. No matter where you go in the world, chances are that you can get the familiar caramel-colored fizzy drink. Coke is everywhere.
Coke doesn’t taste the same in every country, though. They adjust the flavor based on local tastes. In Europe, the cola is less sweet [...]
Tags: Coke, contextualization, gospel, reintroduction
Unless writing a lot makes one a "writer," Ernest is a former missionary. After more than six years in Western Europe, he moved to Portland, where he drinks too much coffee and over-analyzes human behavior. For more about Ernest, visit the About page where you can read a long-time reader's interview with him. Or, if you don't mind waiting a very, very long time, send him an email.