Most missionaries see themselves as having been sent to a particular people group or population segment. This makes sense, as each subculture requires a unique methodology to church and gospel translation.
Most missionaries establish themselves as advocates for their people. They promote their work by highlighting the needs, both spiritual and physical, of the group. They present statistics demonstrating their “unreachedness” and relative separation from Christ.
I’ve written before about the need to love your city. But I would love to see missions advocacy take a more positive turn. Why not set up a website promoting what your people group has to offer the world? Rather than focusing on their great need (let’s face it, the vast need is overwhelming), emphasizing the potential contribution of your group?
Perhaps your long-lost tribe in the Amazon could teach hunters in Arkansas a thing or two about bow hunting. Or maybe the women in your village in Sudan would give a mean seminar on basket weaving. The Yi of southwestern China are expert nomadic cattle herders, and could advise on land-sharing initiatives. From art to cooking to justice to living in balance with the environment, every people has something to offer humanity. Why not advocate for your people group by promoting their assets rather than lamenting their lostness?
To be clear: I’m not talking about exploitation; you should not be making money off of your people group. I’m not talking about starting business ventures, either. Some groups may be interested in this sort of thing, but many entrepreneurial Westerners have sold out their people in the name of community development.
Instead, I’m talking about establishing a platform from which those who do not know your people group might be able to relate to it. If you were to promote your work among the gemu otaku in Tokyo as having a tremendous ability to build and interact in virtual worlds, you’re building bridges for interested churches to connect with them. The Adyghe in the Northwest Caucasus all carry swords yet live peaceably with one another. Churches could ask them to speak into the U.S. gun control debate.
Leading with the need may raise awareness and pull at the heart strings, but advertising a people’s skills provides a starting point for dialog. It would truly serve the church on mission if advocates would help them see people groups not at projects, but as people.