YWAM, Misunderstood

In my last few posts, I offered an outsider’s perspective on Youth With A Missions’s communication efforts and strategy. I want to reiterate that my efforts were totally unsolicited, but sincere. I’m only here to help. YWAM has been very gracious in their interaction and response, and I would love to help them however I’m able.

In wrapping up my thoughts on YWAM, there are a couple things I’d like to add a word about the YWAM logo.

Every organization uses a logo. Logos serve as graphical representations in any visual media. The “about” page of YWAM’s website features what I assume to be the evolution of the organization’s logo:

Organizations often become emotionally attached to their logos. It is, after all, more than a picture, it’s an identity. But YWAM’s current logo, a stylized image of a person carrying a torch (usually with the obligatory missions-agency globe) has evolved from a literal man carrying a torch into what can only be described as a bat on a gusty day.

Previous YWAM logos explained too much– an organization carrying the Light to all the world. But the current mark needs more than an explanation, it needs a translator (and possibly an apology for frightening small children). I’d encourage YWAM to go for something professionally-designed; meaningful and recognizable without being too cheesy or typically Christian.

Finally, I encourage all the YWAM bloggers, tweeters, and Facebookers to keep the lines of communication open. The more you’re communicating, the more opportunity there is for awareness, support, and realistic expectations about missions and missionaries. Tell your stories well and often.

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