Platform Diving

apartmentsIn missiological terms, it’s called a “platform.” It’s how you enter into the community, what you do, how you present yourself, in order to make a connection. Many missionaries aren’t “missionaries” at all, but doctors, teachers, businessmen, artists, social activists. A good platform allows for natural interaction with the people to whom you’re ministering while leaving you with enough time to connect socially. Everyone in ministry needs a platform.

Apartment Life is an example of a great platform. Millions of people, especially in unchurched urban areas, live in apartments and multi-unit housing. The owners of these properties stand to make lots of money, but only if they can retain their tenants. Studies have shown that building a sense of community among residents can raise the level of retention. In other words, people will stay in an apartment complex if they have friends there. They may even be inclined to pay more in monthly rent, take better care of the property, and actively recruit potential tenants.

apartmentlife.orgEnter Apartment Life. They place believers into apartment complexes in order to build a sense of community among residents. In exchange for welcoming new tenants, organizing community events, and making friends in the complex, you get to live there for free. Kind of like a property manager, but with relationships. It turns out that the cost of fixing trashed apartments, finding new tenants, kicking out deadbeats, and making people feel safe adds up to a lot more than what you would pay in rent each month. Apartment Life brokers a deal with property owners based on the idea that your presence adds value to their business.

This is one of the most creative and promising endeavors I’ve ever heard about. If you’re in any sort of incarnational ministry, whether it’s to urban professionals, immigrants, or the working poor, odds are they live in apartments. A great way to incarnate the gospel is to move into the neighborhood. Church planters could easily make this their platform for planting a church. (For a great example of apartment complex church planting, check out Mission Arlington.) You’ve got natural access to people, total property owner permission to throw parties and interact with tenants, and you don’t have to pay rent. You’re not limited to existing Apartment Life opportunities, either. If you need a place to live and you can proactively build community, send them an email requesting that they set something up in your area. Already living in an apartment? They might be able to broker a deal where you already live.

Brilliant.

About E. Goodman

Ernest Goodman is a missiologist, writer, teacher, and communications strategist.