A brand never changed anyone’s life. At least not for the better. In fact, we are a society of people who have been let down, frustrated, and ripped of by brands. Microsoft has frustrated our daily lives, McDonald’s has made us unhealthy, Starbucks has charged us ungodly amounts for coffee, and American Airlines loses our bags. Time after time, brand [...]

Week-long tourist mission trips that have suburban American teenagers staying in five-star hotels and complaining about the food. Missions done more for adventure than out of obedience. The Sunday-school class that passes out American flags and money. Culturally inappropriate choir tours, drama troupes, youth musicals, puppet shows, clowns, mimes in the park. Attractional replications of “what works” back home. One-off [...]